---
title: "Community Engagement & Economic Growth: Town Centre Events and Activities Consultancy"
description: How V4 supported the delivery of  Town Centre Events and Activities to support Economic Growth
---

[V4S Case Studies ](https://v4services.com/case-studies)

# [Community Engagement & Economic Growth: Town Centre Events and Activities Consultancy](https://v4services.com/case-studies/community-engagement-economic-growth-town-centre-events-and-activities-consultancy)

 Written by [V4 Services](https://v4services.com/case-studies/author/v4-services) | Mar 31, 2026

## Overview

Chesterfield Borough Council commissioned V4 Services to develop a more coordinated and impactful events programme for the town centre.

While the town benefits from well-established events, activity was being delivered in isolation, limiting overall impact.

The ambition was to:

- Increase footfall and dwell time
- Strengthen the town centre economy
- Better utilise public spaces
- Attract new and more diverse audiences
- Position Chesterfield as a distinctive destination

This required a shift towards a **coordinated, year-round programme aligned to regeneration and economic priorities**.

## V4 Approach

 V4 Services led the development of a place-based approach to event programming, community engagement, and economic activation.

This included:

 **Place Insight & Positioning**

Understanding Chesterfield’s identity, assets, and competitive position to shape a distinctive and deliverable programme.

**Community Co-Design**

Engagement across residents, businesses, and young people to ensure the programme reflects real needs and demand.

**Programme Development**

Creation of a balanced programme including:

**Economic Impact Focus**

Ensuring events are designed to:

**Delivery & Evaluation Framework**

Development of a practical delivery model including:

## Outcomes

**Strategic Direction**

A clear shift from isolated events to a **coordinated, year-round programme** aligned to economic priorities.

**Deliverable Programme Framework**

**Evidence-Led Insight**

**Implementation Confidence**

**Economic & Place Impact**

- Increased potential for footfall and dwell time 
    - Stronger support for local businesses
    - Opportunities for sponsorship and commercial income
    - Enhanced destination positioning

To find out how V4 Services can help you with your next project, please [get in touch](https://v4services.com/contact-us).

 

[View full post](https://v4services.com/case-studies/community-engagement-economic-growth-town-centre-events-and-activities-consultancy)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "V4 Services"
  },
  "dateModified" : "2026-03-31T14:14:01.983Z",
  "datePublished" : "2026-03-31T11:56:36Z",
  "headline" : "Community Engagement & Economic Growth: Town Centre Events and Activities Consultancy",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1226,
    "url" : "https://139759414.fs1.hubspotusercontent-eu1.net/hubfs/139759414/Generated%20image_%20Chesterfield%20town%20centre%20on%20a%20sunny%20day.png",
    "width" : 1024
  },
  "mainEntityOfPage" : "https://v4services.com/case-studies/community-engagement-economic-growth-town-centre-events-and-activities-consultancy",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "V4S Case Studies"
  }
}
```