A navigation/signposting "Wayfinder" service, delivered on behalf of Greater London Authority - piloted through an initial 3 London Boroughs to test proof of concept and further to an additional 3 London Boroughs when the programme was extended through grant funding from JPMC.
This project was delivered by V4 Business Advisory Team, who have delivered a range of business support interventions across a range of diverse programmes since 2020.
The initial pilot was designed to test the concepts of providing an impartial free identification, diagnosis and triage service to SMEs in the London Boroughs of Lambeth, Southwark, and Wandsworth (Navigators/Wayfinders).
Following the success of Phase 1, V4 were recommissioned to deliver an extended pilot, Phase 2, funded by JMPC and incorporated 3 additional London Boroughs: Tower Hamlets, Barking & Dagenham and Newham.
The programme included:
V4 provided 6 business advisors across the 2 pilot programmes - assigned to each Borough enabling them to forge valuable relationships with the Borough Leads to further understand the overarching themes - different within each Borough, whilst leveraging the similarities.
Summary outcome reports (per business) to support programme evaluation and provide valuable feedback programme management (project management and support) programme evaluation and reporting - highlights and evaluation reports - these were used to feedback to the GLA stakeholder project management group as a regular touchpoint on the pilot programme progress, outcomes, learning and overall effectiveness. They included client testimonial, Wayfinder feedback and insights (from triage/diagnostic process) effectiveness of programme and learning and other key insights/metrics for use by GLA and the Boroughs involved in pilot.
This programme included sourcing service providers that could deliver the necessary support to the SMEs both free and paid for support, developing, testing, and adapting the processes, utilising GLA’s CRM system and feeding back into the GLA marketing campaigns. Weekly and monthly progress reports were provided to both the GLA stakeholder project management team, and to the London Borough key stakeholders. In addition, we presented data dashboards - metrics, insights, and key deliverables on a quarterly basis.
As this was designed as a pilot programme, offering a Wayfinder “signposting” service - the aim of the programme was to serve MSMEs in the 6 Boroughs across both pilots delivering an initial diagnostic to the service, triaging and identification of business need(s) and creating a pathway to access services from providers within the GLA Service Provider Directory.
An introduction to the Service Provider was made by the V4 Wayfinder and follow-up session(s) agreed at touchpoints mid-way and at the end of delivery.
The added benefit of the V4 Wayfinders was their deep business expertise and insights from their own business owner journeys, enabling them to quickly identify and support the GLA Pilot MSMEs business owners.
V4 successfully completed both programme pilots, delivering
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